Since 1989, NaturaLawn® of America continues to be the only nationwide natural, organic based lawn care franchise providing a safer and healthier alternative to traditional chemical lawn care services. As the original innovator of organic-based/biological products and services to the United States, we have become the recognized leader in our industry. Our exclusive and proprietary line of organic-based products addresses the increasing concern to protect and preserve our environment. This ever-growing concern about our environment provides our franchisees a unique and powerful marketing difference within the lawn care industry. The franchised business will be a lawn care service that utilizes organic-based/biological treatments instead of high soluble salt fertilizers. Your primary service will be lawn care to residential, commercial and government-owned properties.